Q5. How did you attract/address your audience?

I attracted my audience though the colours of my music magazine as well as other factors. As explained in the answers to the previous questions, the photographs I have taken show juxtaposition between two types of styles. With the graffiti background connoting urban culture and the clothes worn by my models connoting class by still fits in with the theme of the background. This is something my audiences can find similarities in. The style of the clothing can appeal to many readers because it is it common as most young people follow the trend. As the front cover shows two male models this would also attract many female magazine buyers to find out more about them. In terms of jewellery, I purposely didn’t dress the boys in a lot of jewellery because I didn’t want to follow the examples most magazines show when headlining male artist in genre music like R&B or Rap. The only jewellery that sticks out in the front cover is the rope chain as shown in the example below.


The cover lines in my front cover also addresses the audience’s interest. For example the second cover line showing what the magazine offers in terms of fashion, other then just focusing on music.


This would persuade people to buy my magazine because it doesn’t just focus on music, showing diversity in topics the magazine offers. This again is different to most music magazines as most only focus on music for example music in movies. As shown in the example below.



The puff I used,is another way of attracting audiences to buy the magazine. I have used one puff in the front cover of the magazine. I got this idea when I was researching magazines when I came across a puff with a similar campaign promotion. This was in October’s addition of NME.
I think this idea is effective because not all music magazines show support for a certain campaign like I did in my front cover. If they were to, they would normally write about it in the inside of the magazine. I changed the colours of it to make it my own, and decided to make the background of the puff black because it goes with the theme colours of black red and purple.





The title of the magazine would also attract a lot of people to buy this music magazine. Although my post production feedback shows that more people would buy the magazine because of the colours some did say that the title of the magazine would make them buy it. This is probably because the title ‘Ryder’ is spelt differently connoting street slang, and the angle it is in creates a dynamic edge to the magazine. This is also repeated when the main artist of the magazine ‘Infinitive’ is shown at a slanted angle.

The language used in my double spread is mostly colloquial.

I have purposely written like this so that the young target audience I am aiming at would relate and understand.
In the introduction of the double spread, I wrote in a formal tone due to it being the context of music and the artist I am writing about.
The interview section is purposely written in a chatty tone because it is an interview. I have used purple to highlight the interviewers question and red to highlight the names of the artist when they speak. This makes it easier to see and understand what is written, addressing the audience. I have used what most magazines do by writing quotations from what they artists say in a bigger font standing out to the audience so that they will be interested to read on.