Tuesday, 17 March 2009

Q4. Who would be the target audiance for your media product?

The target audience for my media product is certainly teenagers and young adults, preferably from 15 to 21 year olds. This is due to content of the magazine as well as the music promoted and the bright and eye catching colours of the magazine. I think it appeals to an older target audience over 18 year olds because although the photographs show graffiti background the clothing worn by the boys show a sense of maturity. I have purposely used this combination so it would appeal to a bigger target audience of both sexes. I can also say that more girls would probably buy this magazine because of the models on the magazine as results show in my post production feedback.
From examples of different music magazines like Vibe magazines December 2006 addition showing a two shot of the rap artists Eminem and 50 cent. They are posing in a way in which would seem intimidating connoting the ‘hard’ ‘gangster rap’ image that the genre of artist promotes. This would automatically appeal to fans of the two as well as males from the age of 15-25. I think this is quite similar to my magazine due to the way in which they are posing. However, I think my magazine challenges the some aspects like costume worn. Most music magazines promoting a particular genre of music artist dress them in the clothes which would appeal to their target audience. For examples you wouldn’t expect to see a rock artist wearing ‘gangster’ clothes, medallion chains and trainers.



In terms of race, I think my music magazine targets people of all races. However, this is determined also by their interest. For examples someone of black origin may not be interested in a genre of music like R&B, it just depends on the interest of that person no matter what race they are. I think my magazine would appeal to people who likes the types of artists and music it promotes.
Most people who would actually buy this magazine are people who would be willing to spend more than £1. Most music magazines don’t sell their magazines for less than £1.For example, NME sells their magazines for roughly £2.10 an issue, as shown below.

From the post production feedback, I can conclude that only a percentage of the people I asked would be willing to pay more than £1 but less than £4 for my magazine. This was because all the people I asked were students in full time education. Perhaps I should of asked an older selection of people, who maybe work to find out how much they would pay for my music magazine.

No comments: