After researching different types of publishers that could distribute my magazine I have found a publishing company called ‘Future plc’ that publishes more then 80 newsstand magazines. I have chosen this firm because I have realised they only focus on music of a particular genre. I.e. rock music. As shown below.
Future magazine covers a wide range of different types of magazines, from gaming and music to sports and computer magazines. They also have many different websites event they showcase to their consumers. Therefore, the company is rather successful because of the different target audiences they attract.
Future plc is an international special-interest media business, founded in 1985 as a UK company but later in 2001 the company became world wide by being distributed to the US, France and Italy. Future focuses on ‘creative, innovative and competitive culture’. Their statement reads “we produce more than 80 regular newsstand magazines, 62 websites and 25 annual live events. We have strong market positions in all of our sectors: games, music & movies, technology, sports, auto and crafts. Future sells more than 4 million magazines each month; we attract more than 18 million unique monthly visitors to our websites, and hundreds of thousands of enthusiasts to our live events.” This clearly shows how broad their target audiences are and this is the reason I chose Future plc to distribute my music magazine. Although my magazine is rather different to the music magazines future publishes I think the diversity of my magazine will still attract people to buy this magazine as it still abounds with the types of music magazines they publish.
Another reason I was interested in this firm is because although this started out as a UK company, it has branched into the states and some parts in Europe. Because my music magazine covers artists from the UK as well as the US making the magazine familiar with consumers in different countries rather then a cult target audience.
This particular media institution might want to distribute my music magazine because it would attract different types of people making it more diverse. My magazine appeals to more teenagers then older adults due to the content, and the bright colours shown on the front page. This could be the reason my magazine might not do as well with this publishing company due to their magazines being more classic and simple.
However, some magazines they publish are eye catching and quiet familiar to my music magazine although they do not promote the same genre of music.
[As shown below]
Future plc is an international special-interest media business, founded in 1985 as a UK company but later in 2001 the company became world wide by being distributed to the US, France and Italy. Future focuses on ‘creative, innovative and competitive culture’. Their statement reads “we produce more than 80 regular newsstand magazines, 62 websites and 25 annual live events. We have strong market positions in all of our sectors: games, music & movies, technology, sports, auto and crafts. Future sells more than 4 million magazines each month; we attract more than 18 million unique monthly visitors to our websites, and hundreds of thousands of enthusiasts to our live events.” This clearly shows how broad their target audiences are and this is the reason I chose Future plc to distribute my music magazine. Although my magazine is rather different to the music magazines future publishes I think the diversity of my magazine will still attract people to buy this magazine as it still abounds with the types of music magazines they publish.
Another reason I was interested in this firm is because although this started out as a UK company, it has branched into the states and some parts in Europe. Because my music magazine covers artists from the UK as well as the US making the magazine familiar with consumers in different countries rather then a cult target audience.
This particular media institution might want to distribute my music magazine because it would attract different types of people making it more diverse. My magazine appeals to more teenagers then older adults due to the content, and the bright colours shown on the front page. This could be the reason my magazine might not do as well with this publishing company due to their magazines being more classic and simple.
However, some magazines they publish are eye catching and quiet familiar to my music magazine although they do not promote the same genre of music.
[As shown below]
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