Wednesday, 7 January 2009

Textual Analysis Of a Music Magazine Front Cover





Denotation: The Music magazine cover shows a woman posing, which seems to be in nude even though we cannot see the bottom half to the photograph. Her hands are placed over her chest to cover her breasts. This photograph is a mid shot which only shows the neck, shoulders and just above the waist. The photograph is symmetrical, placed in the middle of the magazine to attract the reader’s attention. The background is a gray/white colour that covers the whole of the magazine.
Behind the women is the ‘VIBE’ cover line, and around her are 5 different cover lines in red and blue. The women’s name is on the top right hand in red and each cover line has spaces in between them. A bar code is also visible on the bottom left hand corner.


Masthead:
The vibe masthead is very bold and stands out, even though it is behind the cover image. It is in red, san serif font and each letter is roughly separate from each other which also make it stand out even more. Issued monthly, the Vibe magazine's target audience is mostly young, urban followers of hip-hop culture. The name of the magazine connotes youth and links to the hip pop culture the magazine promotes. Founded by Quincy Jones in 1993, the magazine mostly covers news on music artists, actors and other entertainers. Because of the urban culture the magazine issues; it attracts younger readers of many ethnicities.

The first cover line on the top of the masthead is in a serif font. The first four words “Lil Wayne’s on fire:” is in red, standing out on top of the masthead and indicating the topic, then follows the story the magazine will be covering. This is shown in blue. The cover line informs the readers of the famous rappers Lil Wayne’s ex wife’s side of the story and his current relationship with ‘Karrine’. The red connotes passion, or even danger which links the artist being “on fire”, metaphorically meaning his career is a great success to him and to others.
The second cover line placed on the right hand side reading ‘American beauty’ is in blue then follows in a bigger size font. ‘Keyshia Cole’ who is the women posing in the middle of the magazine connotes not only ‘American beauty’ but Black American beauty as the magazine is dominated mostly by black American Music artists and actors.
The third cover line, again in red, which seems to be bolder then the rest of the cover lines, reads ‘Celeb secret Santa’ which links to the theme of Christmas, as the magazine was published in December 2007. It then has a line under it with a list of celebrities. First ‘Mark Ronson’ who is a British music producer/artist, ‘Terrence & Rocsi’ an American duo who hosted a show called ‘106 and park’, “New York” a reality TV show gimmick and ‘Golden brooks’ an actress from show called ‘Girlfriends’
The fourth cover line in blue placed on the bottom of the magazine is not typed in a bold blue font. Under that, in red is ‘Cuba Gooding JR.’ who is a famous actor in America. This is bigger then the cover line it self.
The final cover line is the longest cover line taking the space between the masthead and the bar code. The ‘51’ is the largest, in red as well as ‘MySpace’. The magazine covers the best 51 MySpace rappers in 51 states in and out of America. Just above the ‘51’ is the only writing in black reading ‘state-by-state’ suggesting the scale in how they found the best rappers. It then follows on by adding what seem to be the top American rappers ‘ Nelly’, ‘Bow wow and Omarion’ ‘ Lil Boosie’ ; Down A.K.A Kilo’. The layout of the cover line is also similar to the cover line opposite because of the blue before red pattern.
All of the cover lines are in serif font connoting tradition. They also show a strong emphasis on American artists and actors although there is a mention of one British music artist.


The cover photograph of keyshia Cole is placed in the middle, to obviously get the readers attention. The target audience for this magazine cover would probably be more for young men and older men. Keyshia is posing in a very seductive way. Her lips are slightly opened, and she seems to be naked, covering her chest with her hands. This is therefore very sexually suggestive. It is obvious that this was carefully thought of to suit the target audience. Most cover images of female celebrities for the Vibe magazine wear few clothes. Keyshia is however, wearing make –up. She is wearing a light shade of gold eye shadow and eye liner and mascara. The lipstick on her seems to be a light pink colour. This also links to the ‘American beauty’ as she looks very simple and attractive. She is also wearing small stud earrings. Nothing in the photograph looks like she is trying too hard. Again, being very simple. There are no props in the photograph. The photograph shows high key tones of lighting and was definitely taken in a studio due to the background of the photograph.

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